Co-located with Technology for Marketing

18 - 19 September 2024
ExCeL London

18 - 19 September 2024
ExCeL London

Conference Programme 2023

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Eternal Sunshine of the Shopper's Mind: A Mats&Axel Show

28 Sep 2023
Post-Purchase Customer Experience Theatre: Delivery & Fulfilment
Post-Purchase Customer Experience Theatre: Delivery & Fulfilment
Eternal Sunshine of the Shopper's Mind: A Mats&Axel Show

In a brand-new instalment of their highly popular “Mats&Axel Show”, E-commerce evangelists Mats Fischerström and Axel Lindgren, together with their guest Dr John Karsberg, look at the psychological factors that make consumers to want to buy from you. Why do you want your customers to use the stairs instead of the elevator? Could your brand be too popular for your own good? And why would retailers benefit from having popcorn banned in movie theatres? This is the one event at E-Commerce Expo you cannot afford to miss! By attending this Mats&Axel Show you will learn: 

  •  How you can increase your sales by understanding human psychological drivers
  • The importance of constantly experimenting and evaluating 
  • Why "Quadrophenia" by The Who contains some valuable insights for merchants 
Speakers
Mats Fischerström, E-Commerce Evangelist - nShift
Axel Lindgren, Strategic E-Commerce Expert - nShift
Dr John Karsberg, Head of Strategy and Insights - WORKSHOP

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