During this session, you’ll gain insights into how AI can be effectively utilised to drive revenue and save effort in marketing campaigns. Ric will present real-life examples and use cases, showcasing how AI has revolutionised the way businesses reach their target audiences and optimise their marketing strategies.
You’ll learn about various AI applications, the transformative impact of AI in marketing, and how these technologies can be harnessed to improve customer segmentation, personalise messaging, optimise ad targeting, and enhance the overall customer experience.