Co-located with Technology for Marketing

18 - 19 September 2024
ExCeL London

18 - 19 September 2024
ExCeL London

Conference Programme 2023

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Practical Uses for AI in Marketing

28 Sep 2023
Future of CX Theatre
Future of CX Theatre
Practical Uses for AI in Marketing

During this session, you’ll gain insights into how AI can be effectively utilised to drive revenue and save effort in marketing campaigns. Ric will present real-life examples and use cases, showcasing how AI has revolutionised the way businesses reach their target audiences and optimise their marketing strategies.
You’ll learn about various AI applications, the transformative impact of AI in marketing, and how these technologies can be harnessed to improve customer segmentation, personalise messaging, optimise ad targeting, and enhance the overall customer experience.

Speakers
Ricardas Montvila, VP Global Strategy - MAPP

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