2023 will go down as the year that everything changed for marketers. It has been a rollercoaster ride with the early adoption of ChatGPT and Generative AI, Universal Analytics replaced with GA4, ongoing privacy issues and automation of ad platforms.

However, many of these changes have been coming for a while, so are you prepared?

In this webinar, Ann Stanley, Founder and CEO of Anicca Digital, will pick out a few key technical changes and the actions that you need to make now.

• Google Analytics (GA4):
• GA4 migration success and archiving GA3 data
• Leveraging Lookers Studio for integrated GA4 and GA3 reporting.
• Google Ads Automation & Keyphrase Targeting:
• Exploring automated Performance Max campaigns.
• Synergy between SEO and PPC for optimised content.
• Implementing profit-based bidding and CRM tracking for conversions.
• iOS Privacy & Cookie Blocking:
• Overcoming challenges in conversion-based campaigns.
• Utilising server-side tracking and Conversion APIs to reclaim data.

Ann will demystify these changes and their role in an integrated marketing strategy. Attendees will also have the chance to receive a free copy of her latest book, “Integrate”.