Co-located with Technology for Marketing

18 - 19 September 2024
ExCeL London

18 - 19 September 2024
ExCeL London

Conference Programme 2023

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Mind the conversation trap: How to boss cross-border payments

28 Sep 2023
Cross-Border Commerce Theatre
Cross-Border Commerce Theatre
Mind the conversation trap: How to boss cross-border payments
Selling internationally means accessing new and exciting audiences — which means growth. Unfortunately, many eComm businesses are being double or triple charged for FX conversions and see it as simply part and parcel of doing business overseas. In 2022, banks took £3.6bn in often hidden fees from small and medium sized businesses. Paying closer attention to the hidden charges could give a boost to revenue. After all, taking care of the cents means the pounds take care of themselves.
 
In this session, learn:
  • how to spot unnecessary markups on FX payments
  • FX best practices for eComm businesses to avoid the conversion trap
  • how to go global (while staying local) without affecting your profit margin
 
Speakers
Pranav Sood, Executive General Manager - Airwallex
Andrew McClelland, Head of Industry Insight - Consulting - The Data Project Ltd

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