Co-located with Technology for Marketing

18 - 19 September 2024
ExCeL London

18 - 19 September 2024
ExCeL London

Conference Programme 2023

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Perfection over progress: When purpose becomes a problem

27 Sep 2023
Customer-Centric Content & Advertising Theatre
Customer-Centric Content & Advertising Theatre

Purposeful branding is a journey not a goal. Perfectionism seems like a good thing at first but can soon take over and become a goal in itself. Find out how to spot the difference: perfectionist vs. progressive thinking and overcome the challenges it brings. In this session we’ll explore

•     Some of the barriers organisations can find when defining and executing against their core purpose

•     How to find confidence in the progress you’ve made and use that as a marketing strength

•     How connections with consumers can be made stronger by showing a bit of vulnerability and realism

Speakers
Scott Somerville, Chief Marketing Officer - E.ON U.K.

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