D2C looked an attractive option a few years ago. The D2C model suited both specialist products and FMCG staples. Internationally recognised brands and boutique offerings got in on the act and customers were delighted with deliveries of curated craft beers, cut flowers and cosmetics. But how do you build lifetime loyalty in an economic downturn?. What is a D2C to do? This session will look at how D2Cs are sailing choppy waters and managing their marketing and using technology to keep customers engaged and feeling part of a community.

• How can you bring added value that will differentiate your D2C brand and keep the customer loyal? And at scale?

• Are clubs and memberships the way to go?

• Do customers still value personalisation over price?