Co-located with Technology for Marketing

18 - 19 September 2024
ExCeL London

18 - 19 September 2024
ExCeL London

Conference Programme 2023


Panel debate: D2C all at sea on lifetime value

27 Sep 2023
Future of Digital Marketing Theatre
Future of Digital Marketing Theatre

D2C looked an attractive option a few years ago. The D2C model suited both specialist products and FMCG staples. Internationally recognised brands and boutique offerings got in on the act and customers were delighted with deliveries of curated craft beers, cut flowers and cosmetics. But how do you build lifetime loyalty in an economic downturn?. What is a D2C to do? This session will look at how D2Cs are sailing choppy waters and managing their marketing and using technology to keep customers engaged and feeling part of a community.

• How can you bring added value that will differentiate your D2C brand and keep the customer loyal? And at scale?

• Are clubs and memberships the way to go?

• Do customers still value personalisation over price?

Branwell Johnson, Director of Content - Propeller Group
Natasha Dabell, CRM Manager - Percival
Nora Zukauskaite, Global Marketing Director - Ciaté London, Lottie London and Skin Proud
Claire Ferreira, Founder and Chief Marketing Officer - Mums in Marketing
Tom McGirr, Executive Strategy Director - The Wild, Jungle Creations

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