The film industry has always been at the vanguard of the latest developments in technology. The summer of 2023 has been marked by a return of blockbuster films that are required viewing on the biggest of cinema screens. So, what are the latest examples of innovative marketing in the most over journalised and increasingly competitive industry on earth? From facial recognition in testing films before an audience to instant data collection of paying customers in theatres. From AI in on-set photography to deep fakes in home entertainment. In this session will look at the present and future uses of AI in the scripting, production and marketing of feature films, including:

•     Latest trends in entertainment market research

•     AI in entertainment marketing

•     Technology in the gaming world and filmed entertainment