Co-located with Technology for Marketing

18 - 19 September 2024
ExCeL London

18 - 19 September 2024
ExCeL London

Conference Programme 2023

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Leveraging voices of Authority on China's Booming Social Commerce: Livestreaming Success

27 Sep 2023
Cross-Border Commerce Theatre
Cross-Border Commerce Theatre

The Livestreaming eCommerce market in China is forecast to reach 700bn RMB (£80bn) in 2023, roughly equivalent to the entire eCommerce market of South Korea. Chinese consumers show an increasing appetite to shop through this innovative channel, placing their trust in livestreaming anchors and online celebrities to bring them the best products at the best prices. Join this session to hear from Jack Porteous from Samarkand Global, an expert on Chinese eCommerce strategy and execution, and Clare McMullen from Temple Spa, who will share learnings and successes from this exciting channel opportunity

Speakers
Jack Porteous, Client Services Director - Samarkand Global

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