In today's highly competitive world, where customers have numerous options and heightened expectations, retailers face the challenge of fostering mutually valuable and long-term relationship with their customers. Organisations leveraging data creatively and ethically are more likely to succeed by acquiring and retaining a larger customer base. In this session, we will try to reveal –

1. What has been the driving force behind The Very Group's remarkable transition from a catalogue-based retailer to becoming a UK’s leading digital-only retailer within a decade?

2. How has the organisation tailored their offerings and experiences to individual customer preferences, thus enhancing customer engagement and loyalty?

3. How is The Very Group employing Artificial Intelligence to elevate customer experiences and provide personalised, efficient, and seamless interactions with customers?