Taking an established brand to new markets


Taking an established brand to new markets

27 Sep 2023
Cross-Border Commerce Theatre

The session will discuss how Moonpig identifies markets for international expansion, focusing on the key challenges of bringing offline markets online and the internal challenges of re-learning how to explain your concept to new customers in new markets, when you're so used to having high brand awareness in your domestic market.

Alexander Toft, Director - New Markets & Ventures - Moonpig

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