Tarek Müller, co-founder of ABOUT YOU, onea of Europe’s fastest growing fashion and lifestyle retailers, tells the story of how it reached 5bn euro revenue through influencer marketing and international expansion – and how the technology and expertise developed along the way now powers over 140 shops with SCAYLE Commerce Engine.

 

- How influencer marketing tactics were used to broaden the global reach of the brand

- How international markets were set up

- How ABOUT YOU’s marketplace strategy played out