In our recent collaborative roundtable discussion with The Drum, we gathered influential leaders from the advertising, agency, and marketing sectors, including Samsung, Finecast and Lotame. The heart of the conversation revolved around the ever-increasing significance of harmonising your proprietary 1st-party data with reliable 3rd-party data to craft impactful marketing campaigns.  

In this 25-minute session, Brendan Abbott, Digital & Partnerships Director from Experian Marketing Services, will walk you through the profound insights that will transform marketing strategies, how the convergence of these data sources can improve your customer understanding, enhance precise targeting, and amplify campaign reach with unprecedented efficiency while maximising ROI.   

This innovative approach unlocks the potential for achieving scale beyond what is possible using first-party data alone. Brendan will reveal the relationship between first, second and third-party data, how the synergy of data can lead to superior results that benefit not only your brand, but the valued consumers and customers you aim to serve.