Influencer insights: From B2C, to BSB and employee advocacy

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Influencer insights: From B2C, to BSB and employee advocacy

28 Sep 2023
Customer-Centric Content & Advertising Theatre

Influencer marketing is an essential part of the marketing mix. In this session we discuss why influencer marketing should be a key component in your marketing strategy and how to find the right influencers that match your target audience.

•     If you’re ready to make the leap, make sure you have a plan in place

•     Consider budgets and compensation

•     Implement clear expectations and long-term goals

Speakers
Gordon Glenister, Global Influencer Marketing - Gordon Glenister Ltd

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