Co-located with Technology for Marketing

18 - 19 September 2024
ExCeL London

18 - 19 September 2024
ExCeL London

Conference Programme 2023

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A dynamic journey: The role of social media in the consumer journey

28 Sep 2023
Future of Digital Marketing Theatre
Future of Digital Marketing Theatre
In recent years, social media has evolved from a simple communication platform to a multifaceted ecosystem. The growing influence of social media on eCommerce is reshaping the shopping experience. Technology has enabled brands and retailers to deliver personalised content, and recommendations, to users. Join to discover:
 
• The growing trend of social commerce
• Social listening – how brands can use social media as a tool for customer feedback
• Cross-channel strategies for a seamless customer journey
 
Speakers
Alvin Gunputh, Social Media Lead - Thredd

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