In recent years, social media has evolved from a simple communication platform to a multifaceted ecosystem. The growing influence of social media on eCommerce is reshaping the shopping experience. Technology has enabled brands and retailers to deliver personalised content, and recommendations, to users. Join to discover:

 

• The growing trend of social commerce

• Social listening – how brands can use social media as a tool for customer feedback

• Cross-channel strategies for a seamless customer journey