Co-located with Technology for Marketing

18 - 19 September 2024
ExCeL London

18 - 19 September 2024
ExCeL London

Conference Programme 2023

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How Pasta Evangelists captured the hearts (and bellies) of foodies across the UK

27 Sep 2023
Future of Digital Marketing Theatre
Future of Digital Marketing Theatre
How Pasta Evangelists captured the hearts (and bellies) of foodies across the UK

Pasta Evangelists have been cooking up a storm since 2017. After appearing on the Dragon’s Den, they’ve become the UK’s biggest fresh pasta company, specialising in handmade authentic Italian cuisine that’s prepared to the highest standards.

Today, the UK population are so in love with Pasta Evangelists that the company recently hit £40m in turnover—and they’re still just getting started.

But what truly launched the Pasta Evangelists brand isn’t just the quality of the food—it’s how they’ve gone about finding, enticing and keeping their passionate fanbase.

Join Angharad Exley, Pasta Evangelists’ Senior Marketing Manager, and Megan Kealey from Klaviyo to find out how this remarkable company has grown so quickly, and created such a strong affinity with its customers.

You’ll learn how the power of voice plays a huge role in creating this brand’s own unique identity. Plus, Angharad will share how a new approach to email has made it easier than ever to help individuals all over the UK enjoy a bona fide Italian dining experience.

Speakers
Megan Kealey, Customer Success Manager - Klaviyo
Angharad Exley, Senior Marketing Manager - Pasta Evangelists

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