Laura Riches and her Laylo Co-founder Laura Rosenberger were the Marketing Director and Chief Operating Officer of Naked Wines during a period of rapid growth. So, when they launched their own wine brand in late 2020, they assumed they could rely on 'tried and tested' marketing strategies... It turns out, startup life throws some curve balls! Join Laura Riches for a light-hearted take on lessons learnt marketing a brand from scratch - the successes, failures and practical tips to bring a challenger brand to life.

 

• Be unique. Be relevant. Be credible

• Produce creative brand marketing

• Top tips: personal branding secrets