Over the last few years, AI has been a hot topic in marketing. We talk about ‘the algorithms’ and use AI-based tools for all ranges of tasks: sentiment analysis, ad targeting, and creative generation. But how do these AI tools / algorithms actually work? In this talk, we dive into an accessible and intuitive explanation on how these next-generation systems think and reason about data. The knowledge will help marketers and advertisers become significantly more effective at using the AI tools already in their toolkit.

 

• The different kinds of AI systems that power marketing

• Why learning about how AI systems work, creates an advantage

• A deeper and intuitive guide on how these AI tools work (Meta’s targeting algorithm, Google SEO, ChatGPT etc.)