The Livestreaming eCommerce market in China is forecast to reach 700bn RMB (£80bn) in 2023, roughly equivalent to the entire eCommerce market of South Korea. Chinese consumers show an increasing appetite to shop through this innovative channel, placing their trust in livestreaming anchors and online celebrities to bring them the best products at the best prices. Join this session to hear from Sam Deacon from Samarkand Global, an expert on Chinese eCommerce strategy and execution, who will share learnings and successes from this exciting channel opportunity.