Co-located with Technology for Marketing

18 - 19 September 2024
ExCeL London

18 - 19 September 2024
ExCeL London

Conference Programme 2023

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International expansion through marketplace sales

28 Sep 2023
Cross-Border Commerce Theatre
Cross-Border Commerce Theatre

As ecommerce continues with strong global growth, consumers are getting more and more used to buying products from outside of their own countries. According to Forrester, cross-border shopping will make up 17% of ecommerce in 2023, achieving global sales of USD 735 billion – and according to an even more recent study by Statista, it can be as high as 20% of total ecommerce by 2022. The panel will discuss how to make this happen in practice so that you can leverage marketplaces as a viable options to get to new non-domestic consumers fast and efficiently.

Chairperson
Damian McAlonan, Group Commercial Director - Econsultancy
Speakers
Alan Small, Director of EMEA Business Development - Wish
Olivier Buffon, HEAD OF INTERNATIONAL - Faire
Hakan Thyr, Chief Revenue Officer - Fruugo

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