International expansion through marketplace sales
As ecommerce continues with strong global growth, consumers are getting more and more used to buying products from outside of their own countries. According to Forrester, cross-border shopping will make up 17% of ecommerce in 2023, achieving global sales of USD 735 billion – and according to an even more recent study by Statista, it can be as high as 20% of total ecommerce by 2022. The panel will discuss how to make this happen in practice so that you can leverage marketplaces as a viable options to get to new non-domestic consumers fast and efficiently.