Co-located with Technology for Marketing

18 - 19 September 2024
ExCeL London

18 - 19 September 2024
ExCeL London

Conference Programme 2023

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Driving marketing efficiency, impact, and innovation with AI

28 Sep 2023
Campaign Management & Execution Theatre
Campaign Management & Execution Theatre
Driving marketing efficiency, impact, and innovation with AI

Unlock the true potential of your marketing team by embracing the power of AI. In this session, we’ll explore world-class campaign planning that fosters team unity and delve into practical ways to leverage data and AI for better decision-making and accelerated production. 

During this session, you’ll learn:

●        Best practices on effective goal setting and prioritization in your marketing efforts

●        How and why you should verify and connect critical data in a single source of truth 

●       Ways to embed AI and automations into every  marketing workflow

Speakers
Stephanie Sosa, Group Manager, Product Marketing - AirTable

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