Customer insights: Reimagine the B2B buyer journey


Customer insights: Reimagine the B2B buyer journey

27 Sep 2023
Customer-Centric Content & Advertising Theatre
By putting the buyer journey at the heart of your marketing, you can make better decisions about how you invest in brand, marketing and technology, and transform your relationship with sales. This new way of thinking accommodates the many nuances in buyer behaviour so you can:
• Increase the number of leads
• Improve conversion rates, and
• Drive loyalty with your customers
Antonia Wade, Global Chief Marketing Officer - PwC

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