Co-located with Technology for Marketing

18 - 19 September 2024
ExCeL London

18 - 19 September 2024
ExCeL London

Conference Programme 2023


Crumbs! The cookieless debate

28 Sep 2023
Future of Digital Marketing Theatre
Future of Digital Marketing Theatre
Imagining a world without third-party tracking cookies…What will it mean for data driven marketing? For most marketers, this shift presents enormous challenges as they try to reimagine their strategies for customer acquisition. Not only can you survive without the third-party cookie—you can thrive in a completely new digital marketing world where customer relationships are built on a foundation of real-time engagement and trust. Join the discussion:
• What are the best alternatives and what should you look for when selecting one?
• How will you reset performance expectations, and create new benchmarks, moving forward?
• How are you articulating and preparing brands as this identity transition comes to life?
• How can you make your company’s cookieless future bright?
Susan Raab, - - CDP Institute
Paul Brett, Executive Producer - Flying Tiger
Biju Mukund, Global Head of Data Governance - Unilever Plc

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