Creative commerce: how to fuel growth in the omnichannel world
To capture today’s distracted shoppers, you have to offer far more than a functional solution.
The good news is that commerce and creativity are colliding to create new opportunities for brands to build salience, boost engagement and drive sales in a multi-channel world.
To paraphrase Manolo Arroyo, Coca-Cola Company’s global CMO: understanding the end-to-end dynamics that convert shoppers into buyers is critical to ensuring we move transactions into a value-generating purpose.
We believe commerce will only get more personal, more experiential, more social, more immersive, and with AI, more intuitive.
Michelle Whelan, Co-CEO, VMLY&R UK and UK CEO VMLY&R Commerce and her guest discuss how brands can successfully navigate the latest trends in technology, human behaviour and creativity to accelerate growth in the connected customer journey.