With the average reader scrolling through 2km of content per day, it's never been harder to get your content seen. Here, Gavin Jordan (publishing manager, The Drum Open Mic) shares his expertise on how tech companies can ensure their content reaches a coveted marketing audience.

• What do marketing buyers want from tech content?
• What is the most effective way to distribute your content to ensure it gets seen?
  
• What are the common tech pitfalls to avoid?