Brands that succeed in 2023 are likely to be those that connect brand and customer experiences seamlessly, digitally and physically in everyday life: at home, in play, in retail and more. 

Faced with “uncomfortable” new and emerging tech, platforms and practices, from AI to TikTok to Social Commerce, brands often struggle with connecting customer experience – and how to define success. 

Debbie Ellison, Global Chief Digital Officer, VMLY&R Commerce and Emma Watkinson, CEO and Co-Founder, SilkFred explore opportunities for brands.

From how to measure investment, to tools, to retail expertise it takes to become resilient and achieve greater differentiation.