Are you sold on retail media?


Are you sold on retail media?

28 Sep 2023
The Digital Customer Theatre

Retail Media has quickly become one of the hottest trends in eCommerce and advertising technology. As a tough economic environment and other systemic factors continue to challenge retailers, media networks have stepped up to the plate to offer exciting alternative revenue streams and a new way for brands to reach consumers right where they shop. The panel will look at: The challenges and pitfalls of implementing a retail media strategy and how to overcome them, How to implement retail media within the omnichannel marketing mix, Why retail media impacts the overall customer experience, The effect on marketplace selling

Kieran Kent, Managing director - Propeller Group
Xavier Facon, Global SVP Retail Product - NielsenIQ
Rosie Houston, Head - Boots Media Group
Kim Ludlow, Head of International Retail Media Sales (EMEA & APAC) - Microsoft
Barry Cupples, Group CEO - talon

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