Why does your company need both good customer experience (CX) and a successful customer journey? Aren’t they the same? Not exactly. Find out how to devise, and get management buy-in for your new customer-centric strategy. Here, we’ll ask our panel of experts:

 

• How can you redefine and transform both? And how do you measure/benchmark?

• How do you design with the customer experience in mind?

• Why is it important to understand customer behaviour through insights, to make adjustments?