Building an AI-assisted Organisation and Augmented Marketing


Building an AI-assisted Organisation and Augmented Marketing

27 Sep 2023
Data, Analytics & Personalisation Theatre
Why does your company need both good customer experience (CX) and a successful customer journey? Aren’t they the same? Not exactly. Find out how to devise, and get management buy-in for your new customer-centric strategy. Here, we’ll ask our panel of experts:
• How can you redefine and transform both? And how do you measure/benchmark?
• How do you design with the customer experience in mind?
• Why is it important to understand customer behaviour through insights,
to make adjustments?
Shakia Stewart, Global Head of Content, Digital - British Council
Piers Linney, Co‑Founder - Implement AI

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