With many brands seeking new ways to connect with customers, streamline operations and scale effectively, THG Ingenuity Market Development Director, Herculano Rodrigues, explores the resilience of the direct-to-consumer model. From opening doors to a complete omnichannel experience, to driving innovation through first-party-data, this session will explore how brands have benefitted from a DTC approach, and how such a model helps brand navigate today's complex environment of rising costs and heightened competition.