"There's a lot of hype around the metaverse (and web 3.0) and brands may be worried they're missing out. But all is not what it seems. How do you choose what may be right for your brand and what you should be doing? Rachel Clarke, Founding Partner of Strat House discusses the pros and cons of the metaverse, how best to utilise this new virtual world for clients, and most importantly, when to say “no.”