The BIG Debate: The future of customer loyalty


The BIG Debate: The future of customer loyalty

28 Sep 2022
The Future of Digital Marketing

In the world of customer loyalty, a perfect storm is brewing. Together new competitors, changing customer expectations, and new technology are undermining the transaction-based rewards schemes we traditionally see in retail and are revealing these programs to be undifferentiated, underutilised loss-makers. So, what is what will drive the new generation of loyalty programmes?

Here we’ll look at:

• The relationship between loyalty and predictive analytics (personal and real-time)

• Removing friction to provide instant consumer gratification

• Building and retaining stronger relationships with customers

Dave Robinson, Customer Strategy Director - Virgin Red
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