Predictive Marketing & Pricing: Cross-optimize discounts, coupons & Ad spend
Pricing strategy and ad spending aim at the same goal: increasing customer demand to drive greater revenue and profit. Yet for most retailers decisions in marketing and pricing strategy are made in isolation, limiting the effectiveness of both.
Predictive Marketing and Pricing integrates both strategies to enable retailers to allocate their ad spend and discounting effectively. See how leading eCommerce companies are already boosting their profits by >10% with 7Learnings.