Social media boost: Beanz on Weetabix – when bravery met strategy


Social media boost: Beanz on Weetabix – when bravery met strategy

29 Sep 2022
The Power of Data and Personalisation

The 9 February 2021 was the day Weetabix put some Heinz Baked Beanz on top and broke the internet with 1.3 billion views of a single tweet. In this session Gareth Turner, Founder of Big Black Door, and Former Head of Marketing at Weetabix spills the beans on the four questions he regularly gets asked about that day:

• How did you come up with the idea?

• Were you scared?

• How did you make it happen?

• What were the results?

Gareth Turner, Former Head of Marketing - Weetabix
  • You can't not be here, it's one of those places that if you work in software or work in ecommerce you have to be here
  • "The content, people and footfall has been amazing. Every single year it gets bigger and better."
  • The quality of the delegates have been excellent. You've got a lot of Manager and Director roles in attendance
  • "It's a buzzing event. It's the who's who in the retail industry"
    Oracle NetSuite
  • Seamless, very efficient, and the audience we're looking for. Perfect.
    Dubai Commercity
  • In terms of the footfall, it's by far the biggest business Show that we do
  • It's been really busy, all the conversations we have had are with people that are looking for solutions and have got problems to solve
  • We have had lots of really good conversations with relevant brands for us, there’s a lot of people attending, both our partners that we can just network with, but also our customers and prospects.
  • It's a much larger scale than what I was expecting, the atmosphere has been buzzing
    Hermes UK
  • We are super satisfied. We've been able to actually meet our customer and potential customers and the target group is spot on
    DS Smith ePack

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