Social media boost: Beanz on Weetabix – when bravery met strategy
The 9 February 2021 was the day Weetabix put some Heinz Baked Beanz on top and broke the internet with 1.3 billion views of a single tweet. In this session Gareth Turner, Founder of Big Black Door, and Former Head of Marketing at Weetabix spills the beans on the four questions he regularly gets asked about that day:
• How did you come up with the idea?
• Were you scared?
• How did you make it happen?
• What were the results?