Seven fundamental lessons from the best in class DTC founders


Seven fundamental lessons from the best in class DTC founders

29 Sep 2022
The Future of Digital Commerce

While writing his best selling book, The Direct To Consumer Playbook, Mike Stevens interviewed the founders from Huel, Bloom & Wild, Heights, Casper, Sugru, Snag, allplants, Lick, Graze, Hiut Denim and more. The purpose of the interviews was to unearth the secrets that had enabled these founders to build hugely successful DTC businesses. The topics such as problem-solving, data analysis, unit economics, community building, branding, and being purpose-driven came up repeatedly. This session will focus on the deeper strategies that have enabled these businesses to proposer in a rapidly changing landscape.

Mike Stevens, Author and Founder - The Direct to Consumer Playbook
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