Improving the B2B Customer Experience with the 5th P of Marketing

Loading

Improving the B2B Customer Experience with the 5th P of Marketing

28 Sep 2022
Cross-Border Commerce & International Growth
Improving the B2B Customer Experience with the 5th P of Marketing
The 4Ps of marketing- product, price, place and promotion have been a staple of retail planning for decades, and chances are they are already part of your business's marketing strategy. But, in order to capture today's digital-first buyers, brands need to lean into the 5th P of marketing -payments-to win B2B customer loyalty, stay competitive and increase revenue.
Speakers
Michelle Faul, VP, Global Marketing - Trevipay
  • You can't not be here, it's one of those places that if you work in software or work in ecommerce you have to be here
    Akeneo
  • "The content, people and footfall has been amazing. Every single year it gets bigger and better."
    Klarna
  • The quality of the delegates have been excellent. You've got a lot of Manager and Director roles in attendance
    Avalara
  • "It's a buzzing event. It's the who's who in the retail industry"
    Oracle NetSuite
  • Seamless, very efficient, and the audience we're looking for. Perfect.
    Dubai Commercity
  • In terms of the footfall, it's by far the biggest business Show that we do
    Orderwise
  • It's been really busy, all the conversations we have had are with people that are looking for solutions and have got problems to solve
    GFS
  • We have had lots of really good conversations with relevant brands for us, there’s a lot of people attending, both our partners that we can just network with, but also our customers and prospects.
    Nosto
  • It's a much larger scale than what I was expecting, the atmosphere has been buzzing
    Hermes UK
  • We are super satisfied. We've been able to actually meet our customer and potential customers and the target group is spot on
    DS Smith ePack

Sponsors & Partners

We couldn't run the event without the support of our fantastic sponsors & partners

Countdown to UK's biggest retail, eCommerce and marketing technology event

Register Now