Capture, Govern, Activate: Building a Privacy-First Marketing Data Strategy


Capture, Govern, Activate: Building a Privacy-First Marketing Data Strategy

28 Sep 2022
The Power of Data and Personalisation
Capture, Govern, Activate: Building a Privacy-First Marketing Data Strategy
Digitisation and data-driven marketing accelerated this year, causing companies to re-think their data strategies. Digital-first marketers are faced with a unique set of challenges — from data duplication and non-compliance to demonstrating proof of compliance while appropriately managing and activating consent and preferences. How can companies instil a balance between all the data-related activities that lead to successful (and compliant) business objectives while prioritizing privacy? Join this session to understand best practices for capturing, governing, and activating data to help improve ROI.
Kenta Barrett, Solutions Engineer - OneTrust
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