If data is the new oil, why the hell am I not mega rich?


If data is the new oil, why the hell am I not mega rich?

29 Sep 2022
The Future of CX & Personalisation
If data is the new oil, why the hell am I not mega rich?

For more than a decade now we’ve been hearing “data is the new oil” and true, decision-making is now dominated by data at all levels, but if marketers are surrounded by data why haven’t we all quit our jobs and living as billionaires sitting on private yachts?

Could the answer lie in collecting more data? Potentially, but the real issue comes from the idea that you need to start using the customer data have you have correctly. Are you exploiting the data you hold to build an extraordinary marketing strategy? The chances are you can always do more.

And now with the phasing out of third-party cookies very much on the horizon, is zero-party data the new Holy Grail? Have we become too reliant on cookies and forgotten that successful marketing is about engagement and relevance?

Frank Brooks, Head of EMEA Marketing - dotdigital
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