How omnichannel can unlock growth for your business


How omnichannel can unlock growth for your business

29 Sep 2022
Making Omnichannel a Reality
How omnichannel can unlock growth for your business
As digital technologies continue to transform the retail experience, it’s crucial that business owners understand the importance of delivering an omnichannel experience. A recent report from Barclaycard found that eCommerce is an area where SMEs have some catching up to do, with only 56% of SMEs accepting online payments. Payments play a crucial role in delivering this seamless experience – we’re all familiar with the frustration of making it through a purchase flow only to be met with a complicated payments gateway. What can businesses do to minimise cart abandonment? It’s all about the customer experience.
Harshna Cayley, Head of Online Payments - Barclaycard Payments
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