How omnichannel can unlock growth for your business
29 Sep 2022
Making Omnichannel a Reality
As digital technologies continue to transform the retail experience, it’s crucial that business owners understand the importance of delivering an omnichannel experience. A recent report from Barclaycard found that eCommerce is an area where SMEs have some catching up to do, with only 56% of SMEs accepting online payments. Payments play a crucial role in delivering this seamless experience – we’re all familiar with the frustration of making it through a purchase flow only to be met with a complicated payments gateway. What can businesses do to minimise cart abandonment? It’s all about the customer experience.