Move fast without breaking things: How the partner marketing model is helping businesses surf the wave of martech innovation.
Martech is moving faster then ever before. For advertisers, the ability to keep up requires investing in new tech and expertise.
But many brands are now using the partner marketing channel to access innovative solutions on a risk-free performance basis without resource-intensive dev work.
By doing so, these advertisers can maintain their ecommerce cutting-edge without risk.
In this session we'll explain how, and highlight a selection of brands taking advantage of this agile tactic today.