Panel Discussion: The Future of CRM


Panel Discussion: The Future of CRM

28 Sep 2022
Keynote Theatre

It costs 80% less to keep a customer than to acquire one, yet brands are continuing to fall short in how they build relationships with their customers. And in an age where a consumer’s experience of your brand is compared to best in class, not best in industry, functional relationships aren’t only table-stakes, they are detrimental to the long term health of your consumer relationships. The panel will explore the needed changes in modern CRM. The need for an omnichannel ecosystem, the need for a real value exchange, and how brands must innovate and leverage creativity to set themselves apart from the competition.

Tara Austin, Partner, Behavioural Science - Ogilvy UK
Clare Lawson, CEO - Ogilvy Experience EMEA
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