Panel debate: Integrated marketing – optimising the connected customer experience


Panel debate: Integrated marketing – optimising the connected customer experience

28 Sep 2022
The Power of Data and Personalisation

Integrated marketing is the way forward for all customer-centric organisations. The customer journey is more connected than ever and the customer experience regains its’ deserved status. In this session our expert panel will explore how integrated data and technology can help transform your marketing, and your business:

• Adopt an IMC strategy to improve efficiency with a streamlined process

• Deliver a unified message and build trust with your customers

• Reverse the view from campaign to hyper personalisation

Perla Bloom, Global Marketing Strategist - Electronic Arts (EA)
  • You can't not be here, it's one of those places that if you work in software or work in ecommerce you have to be here
  • "The content, people and footfall has been amazing. Every single year it gets bigger and better."
  • The quality of the delegates have been excellent. You've got a lot of Manager and Director roles in attendance
  • "It's a buzzing event. It's the who's who in the retail industry"
    Oracle NetSuite
  • Seamless, very efficient, and the audience we're looking for. Perfect.
    Dubai Commercity
  • In terms of the footfall, it's by far the biggest business Show that we do
  • It's been really busy, all the conversations we have had are with people that are looking for solutions and have got problems to solve
  • We have had lots of really good conversations with relevant brands for us, there’s a lot of people attending, both our partners that we can just network with, but also our customers and prospects.
  • It's a much larger scale than what I was expecting, the atmosphere has been buzzing
    Hermes UK
  • We are super satisfied. We've been able to actually meet our customer and potential customers and the target group is spot on
    DS Smith ePack

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