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On the way to becoming Europe's number one online lingerie retailer

28 Sep 2022

11:45 - 12:10

Cross-Border Commerce & International Growth

Astratex has been on the market for more than 20 years and has developed into a leader in online sales of lingerie and swimwear in the Czech Republic, Slovakia, Poland, Hungary, Romania and Bulgaria. This year, the company has started its expansion into Western Europe - it is already present in Germany, Austria, the Netherlands and Belgium. How do you become the number one online lingerie seller in a country? How is the transformation from retailer to lingerie manufacturer going? How to succeed against giants like Zalando and Amazon? How to manage logistics or marketing to so many countries? We will offer specific marketing and logistics tips, introduce our unique product „online exchange“ and brafitting offline centers and show examples of our successful marketing campaigns.

Speakers

Jan Penkala, Performance & Expansion Manager - astratex.cz

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Akeneo
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Klarna
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Avalara
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Oracle NetSuite
Seamless, very efficient, and the audience we're looking for. Perfect.
Dubai Commercity
In terms of the footfall, it's by far the biggest business Show that we do
Orderwise
It's been really busy, all the conversations we have had are with people that are looking for solutions and have got problems to solve
GFS
We have had lots of really good conversations with relevant brands for us, there’s a lot of people attending, both our partners that we can just network with, but also our customers and prospects.
Nosto
It's a much larger scale than what I was expecting, the atmosphere has been buzzing
Hermes UK
We are super satisfied. We've been able to actually meet our customer and potential customers and the target group is spot on
DS Smith ePack

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