Marketing Beyond Age, Gender, And Demographics

Loading

Marketing Beyond Age, Gender, And Demographics

28 Sep 2022
The Future of CX & Personalisation
Marketing Beyond Age, Gender, And Demographics

All too often, digital marketers will dissect their marketing strategy along demographic lines such as age, gender or locality. This makes simplistic assumptions that do not take account of the complexity of human behaviour, regardless of characteristics which do not necessarily define us. Such assumptions will ultimately alienate the very people you’re trying to reach. 
 
In this session, Ricardas calls on marketers to start communicating with customers in a more meaningful way: by their interests, their behaviour, their engagement levels and their values. And when ethical considerations are an increasingly important driver of consumer behaviour, we need to understand the values of all people alike.

Speakers
Ricardas Montvila, VP Global Strategy - MAPP
  • You can't not be here, it's one of those places that if you work in software or work in ecommerce you have to be here
    Akeneo
  • "The content, people and footfall has been amazing. Every single year it gets bigger and better."
    Klarna
  • The quality of the delegates have been excellent. You've got a lot of Manager and Director roles in attendance
    Avalara
  • "It's a buzzing event. It's the who's who in the retail industry"
    Oracle NetSuite
  • Seamless, very efficient, and the audience we're looking for. Perfect.
    Dubai Commercity
  • In terms of the footfall, it's by far the biggest business Show that we do
    Orderwise
  • It's been really busy, all the conversations we have had are with people that are looking for solutions and have got problems to solve
    GFS
  • We have had lots of really good conversations with relevant brands for us, there’s a lot of people attending, both our partners that we can just network with, but also our customers and prospects.
    Nosto
  • It's a much larger scale than what I was expecting, the atmosphere has been buzzing
    Hermes UK
  • We are super satisfied. We've been able to actually meet our customer and potential customers and the target group is spot on
    DS Smith ePack

Sponsors & Partners

We couldn't run the event without the support of our fantastic sponsors & partners

Countdown to UK's biggest retail, eCommerce and marketing technology event

Register Now