Lessons in ecommerce with world leading Football Clubs


Lessons in ecommerce with world leading Football Clubs

29 Sep 2022
Keynote Theatre

Football clubs have always had to tackle uniquely complex ecommerce challenges – from extreme traffic peaks to handling hundreds of customisation options on a single product. This is all in the context of high fan passion: the audience demands an experience befitting their club and world-class on the pitch must translate to world-class online.

As ecommerce grows, consumer expectations increase and competition heightens, these challenges are no longer the preserve of top-flight sports clubs. Join us as our VIP sports panel reveals what other retailers can learn from their journey to fan-focused commerce.

Insights and strategies into:
- How to use data and personalisation to delight your customers
- The art of improving conversion through user-focused product customisation
- Scaling to handle peak events

Gary Landa, Head of Digital - Digital Boutique
  • You can't not be here, it's one of those places that if you work in software or work in ecommerce you have to be here
  • "The content, people and footfall has been amazing. Every single year it gets bigger and better."
  • The quality of the delegates have been excellent. You've got a lot of Manager and Director roles in attendance
  • "It's a buzzing event. It's the who's who in the retail industry"
    Oracle NetSuite
  • Seamless, very efficient, and the audience we're looking for. Perfect.
    Dubai Commercity
  • In terms of the footfall, it's by far the biggest business Show that we do
  • It's been really busy, all the conversations we have had are with people that are looking for solutions and have got problems to solve
  • We have had lots of really good conversations with relevant brands for us, there’s a lot of people attending, both our partners that we can just network with, but also our customers and prospects.
  • It's a much larger scale than what I was expecting, the atmosphere has been buzzing
    Hermes UK
  • We are super satisfied. We've been able to actually meet our customer and potential customers and the target group is spot on
    DS Smith ePack

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