ABOUT YOU is Germany’s retail eCommerce unicorn. Within 8 years, we not only scaled the German market but also successfully launched 26 European countries. This session will show you how to launch the European mainland, explain the do’s and don'ts when to expand to other markets other than the UK, and give you a blueprint for a successful start with new customers. Learn how ABOUT YOU, Germany’s unicorn in retail eCommerce business, scaled the European mainland by entering new markets, specialising on customer needs and adapting to local demands.