Key trends: Reshaping your marketing strategy and best practice
The key focus of this presentation is to highlight what to follow and what to implement with regards to your Martech stack. With an observation of the practices and approaches, including personalisation, customer centric focus, AI, and data privacy, explore what works best for you and your business needs.
• Identify your needs
• MarTech stack essentials – CRM, automation and website analytics
• Choose tools that help you make data-driven decisions