Innovating the customer journey

Loading

Innovating the customer journey

29 Sep 2022
The Future of CX & Personalisation
Innovating the customer journey

Many organisations have a sustained focus on the creation of frictionless customer experiences when devising how their customers can interact with the brand throughout the buying process for goods and services. In fact, people are cognitive misers; they prefer to expend as little mental effort as possible when making a decision, as such, creating simple ways to shop makes good sense. However, a cautionary note should be sounded about making things too frictionless. Easy and frictionless can very easily slip into dull, forgettable, indistinct and ineffective. Darren Savage from Tribal Worldwide will make the case for brands to move away from the short-term optimisation approach to CX, which is not nearly as effective as it could be. Instead, he will argue for designing the brand in the same way to customer experience, making sure the inside of an organisation is aligned on your common objectives.

Speakers
Darren Savage, Chief Strategy Officer - Tribal Worldwide
  • You can't not be here, it's one of those places that if you work in software or work in ecommerce you have to be here
    Akeneo
  • "The content, people and footfall has been amazing. Every single year it gets bigger and better."
    Klarna
  • The quality of the delegates have been excellent. You've got a lot of Manager and Director roles in attendance
    Avalara
  • "It's a buzzing event. It's the who's who in the retail industry"
    Oracle NetSuite
  • Seamless, very efficient, and the audience we're looking for. Perfect.
    Dubai Commercity
  • In terms of the footfall, it's by far the biggest business Show that we do
    Orderwise
  • It's been really busy, all the conversations we have had are with people that are looking for solutions and have got problems to solve
    GFS
  • We have had lots of really good conversations with relevant brands for us, there’s a lot of people attending, both our partners that we can just network with, but also our customers and prospects.
    Nosto
  • It's a much larger scale than what I was expecting, the atmosphere has been buzzing
    Hermes UK
  • We are super satisfied. We've been able to actually meet our customer and potential customers and the target group is spot on
    DS Smith ePack

Sponsors & Partners

We couldn't run the event without the support of our fantastic sponsors & partners

Countdown to UK's biggest retail, eCommerce and marketing technology event

Register Now