Growth strategies: Using MarTech to drive growth at Look Fabulous Forever


Growth strategies: Using MarTech to drive growth at Look Fabulous Forever

28 Sep 2022
The Full MarTech Stack

Direct to Consumer beauty brand, Look Fabulous Forever has grown significantly in the last two years by investing in MarTech. They've also been nominated for Best Health & Beauty Website at this year's Ecommerce Awards. Their Ecommerce and Marketing Director, Janis Thomas, shares their experience of selecting and exploiting marketing technologies to achieve their objectives.


• Website personalisation, from one-size-fits all to serving individual needs

• How do you help customers choose the perfect shade that will suit them best?

• Leveraging content to build a relationship with customers

• AB testing to continuously improve customer experience

Janis Thomas, Director of Ecommerce and Marketing - Look Fabulous Forever
  • You can't not be here, it's one of those places that if you work in software or work in ecommerce you have to be here
  • "The content, people and footfall has been amazing. Every single year it gets bigger and better."
  • The quality of the delegates have been excellent. You've got a lot of Manager and Director roles in attendance
  • "It's a buzzing event. It's the who's who in the retail industry"
    Oracle NetSuite
  • Seamless, very efficient, and the audience we're looking for. Perfect.
    Dubai Commercity
  • In terms of the footfall, it's by far the biggest business Show that we do
  • It's been really busy, all the conversations we have had are with people that are looking for solutions and have got problems to solve
  • We have had lots of really good conversations with relevant brands for us, there’s a lot of people attending, both our partners that we can just network with, but also our customers and prospects.
  • It's a much larger scale than what I was expecting, the atmosphere has been buzzing
    Hermes UK
  • We are super satisfied. We've been able to actually meet our customer and potential customers and the target group is spot on
    DS Smith ePack

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