Data democratisation: how everyone can benefit from accessible data that paves the way for improved marketing outcomes
28 Sep 2022
The Power of Data and Personalisation

Data democratisation influences the way we can access and interact with technology. Put simply, data democratisation gives everyone in an organisation the tools they need to understand data and gain insights from it. This changes the way we do marketing – data democratisation removes dependencies and the need for manual, repetitive tasks and thus, makes the marketing process more efficient and improves outcomes.